With the customer in mind

Our story begins and ends with the customer. Our customers have always been the primary source of ideas and requirements that we later transform into new products and services. Our customers and their applications are the background of our long experience and drive all our daily activities in product development, production, sales and marketing. 

Our relationship with end users is primarily through cutting machine manufacturers, system integrators and service companies. A typical end-user of our products is someone working in the steel or metal fabrication industry, producing steel structures and using cutting tables or robots powered by our technology. 

We are always looking for market opportunities or ways to improve with our customers and partners around the world. For example, we found that oxy-fuel cutting, while one of the most reliable steel cutting technologies, was struggling and lacking focus, and so we came up with our „ReThink“ concept, which was to gather experience and data from the industry. When we were done, we looked at the information we had collected and discovered that automating the cutting process was what most customers were missing. This led to the re-launch of „Autogen“, an automated oxy-fuel cutting technology.